TVS and Indian Oil launch new semi-synthetic engine oil

The TRU4 KRAAFT engine oil, which has well-balanced engine oil formulation, is claimed to enhance engine smoothness.

By Autocar Professional Bureau

30 Nov 2018

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L-R: R Sitharthan, ED, IOC TNSO; K Venkateswarlu, senior VP – Parts Business, TVS Motor; Sanat Mishra , chief gneral manager – Lubes, IOC HO); and D L Pramodh, ED, IOC KASO) at the launch of the TRU4

TVS Motor Company today announced the launch of a new engine oil – TRU4 KRAAFT – for the Indian market. The semi-synthetic engine oil has been introduced in association with Indian Oil Corporation Ltd (IOCL). The TRU4 KRAAFT engine oil, which has well-balanced engine oil formulation, helps enhance engine smoothness, says TVS.

According to K Venkateswarlu, senior vice-president – Parts Business, TVS Motor Company, “We understand the criticality of a having a well-balanced engine oil formulation to extend the health of the vehicle. With TRU4 KRAAFT, we have created a product which enhances engine durability and assures maximum fuel economy. The product has undergone rigorous testing to meet relevant standards. We believe that when the customers experience its first-hand benefits, the oil will find wide acceptance across the aftermarket.”

TRU4 KRAAFT engine oil, according to TVS, has a thermal oxidation which resists application temperatures beyond 140deg Celsius to mitigate the thickening tendency of oil. Further, the formulation can disperse and keep sludge deposits away from the critical locations of the engine to ensure cleanliness of the engine. The friction modifiers added in the formulation aid smooth clutch operation, thus keeping the clutch durable. This ensures that the gears are protected against pitting and noise with the minimum viscosity variations enhancing engine durability.

TRU4 KRAAFT engine oil will be marketed through IOCL distributors and retail networks across the country 900ml and 1-litre packs.