Turtle Wax partners Bosch India to make its entire range of car detailing products available across the 500-strong BCS dealer network in India.
14 Jan 2023 | 4573 Views | By Autocar Professional Bureau
Global car care company Turtle Wax has inked a strategic and exclusive partnership with Bosch Car Services (BCS), a network of independent multi-brand automobile workshops working in partnership with the Bosch brand, for the Indian market.
This collaborative effort brings together BCS’s focus on catering to the growing demand ...
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Global car care company Turtle Wax has inked a strategic and exclusive partnership with Bosch Car Services (BCS), a network of independent multi-brand automobile workshops working in partnership with the Bosch brand, for the Indian market.
This collaborative effort brings together BCS’s focus on catering to the growing demand for professional multi-brand vehicle maintenance and Turtle Wax’s years of expertise. As an outcome of this association, Turtle Wax’s entire range of car detailing products will be available across the 500-strong BCS dealer network in India.
Anjan Kumar R, Regional President – Bosch Automotive Aftermarket said, “This association with Turtle Wax India will enable and help the Bosch Car Service partners to render state-of-the-art services, yet value-for-money to their end customers.”
Commenting on the association, Sajan Murali Puravangara, Managing Director of Turtle Wax Car Care India said, “We are excited to be a part of Bosch’s extended ecosystem and drive the growing vision of developing the car care category. With Bosch’s expertise in the automotive domain and an extensive network of customers, we are confident to explore the potential of the market. We look forward to a long-standing strategic value add partnership with Bosch.”
BCS’s consumers within the network can now avail the professional results delivered by the leading detailing brand and best-in-class products of Turtle Wax ranging across DIY (Do-It-Yourself) and DIFM (Do-It-For-Me) portfolio. These include Hybrid Solutions Ceramic range for dealers to the Professional series and the Quick & Easy range designed for novice users.