Tata struggles in Thailand

Tata Motors' foray into the Thailand market last year with its new Xenon pickup truck has not gone particularly well.

16 Feb 2009 | 2930 Views | By Autocar Pro News Desk

Tata Motors' foray into the Thailand market last year with its new Xenon pickup truck has not gone particularly well.

According to industry sources in Thailand, the company managed to sell just 262 units of the Xenon in 2008, which was well below its initial targets. The biggest reason for ...

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