Electric version of popular compact SUV sees growing consumer acceptance
03 Dec 2020 | 8369 Views | By Autocar Professional Bureau
The Tata Nexon EV has driven past the 2,000-units sales milestone. Launched on January 28, 2020, the eco-friendly compact SUV has seen rapid consumer acceptance. It had crossed the 1,000 mark on August 18, seven months after rollout, indicating that the most recent 1,000 unit sales have ...
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The Tata Nexon EV has driven past the 2,000-units sales milestone. Launched on January 28, 2020, the eco-friendly compact SUV has seen rapid consumer acceptance. It had crossed the 1,000 mark on August 18, seven months after rollout, indicating that the most recent 1,000 unit sales have come in just three months.
With its compelling value-proposition, the Nexon EV has emerged as the best-selling electric car in India. Currently, Tata Motors is leading the EV segment with a 74% market share.
Appreciating the strong response from customers, Shailesh Chandra, President – Passenger Vehicle Business Unit, Tata Motors, said, “This is a moment of great pride for us and those working with us in our journey to accelerate the adoption of EVs in India. The Tata Nexon EV, since launch, has captured the imagination of the entire nation and has consistently led the way for the electric vehicle segment. Offering thrilling performance, connected drive experience with zero emissions and at an attractive pricing, the Nexon EV has found widespread acceptance among its customers. This growing demand is on the back of increased awareness, growing charging infrastructure, encouraging government incentives, breaking myths that surrounds EVs, and most importantly the undisputed benefits that it offers – lower operating cost. Further, with the continued support from the government in terms of incentives such as benefits on registration and road tax, we hope that EVs will soon become the most desirable and a mainstream choice for the customers in India.”
To accelerate the adoption of EVs in India, Tata Motors also introduced a holistic e-mobility ecosystem called ‘Tata uniEVerse’ to closely leverage the strengths and experience of other Tata Group companies to create a viable EV environment. This enables consumers to get access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.