Tata Motors is gunning for aggressive growth in its commercial vehicle (CV) exports. The company, which currently has a 45 percent market share in the domestic CV market, is also the largest CV exporter from India.
22 Jul 2015 | 5827 Views | By Sumantra B Barooah
Tata Motors is gunning for aggressive growth in its commercial vehicle (CV) exports. The company, which currently has a 45 percent market share in the domestic CV market, is also the largest CV exporter from India. In FY2014-15, it shipped 46,160 units overseas, posting a 7.57 percent year-on-year increase. By ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Tata Motors is gunning for aggressive growth in its commercial vehicle (CV) exports. The company, which currently has a 45 percent market share in the domestic CV market, is also the largest CV exporter from India. In FY2014-15, it shipped 46,160 units overseas, posting a 7.57 percent year-on-year increase. By 2018, the company is targeting exports of around 140,000 units, which is a three-fold jump over last fiscal’s numbers.
Speaking at a media round-table in Mumbai, Ravi Pisharody, executive director, Commercial Vehicles Business Unit , Tata Motors, said the domestic M&HCV market, which has seen consistent growth for the past 11 months, will see a spike in demand due to new regulations that will come into effect in October. This is when fitment of anti-locking braking system (ABS) and speed limiter will become mandatory in the country.
Also, with the M&HCV sector taking to growth path, Tata Motors is taking a firm stand on discounts. Pisharody said, “We have capped our discounts. We don’t want to be discount leader.” He added that the current growth in M&HCVs is being driven by the cargo truck segment; tippers and construction application trucks have yet to see growth.
Commenting on hybrid buses in India, Pisharody said: “The government has to offer more support for viability of hybrid buses.”
Meanwhile, Tata Motors is to launch a refreshed Xenon pickup in Thailand this quarter. The company is also developing an automatic transmission for the Xenon in Australia. Fifty percent of Australia’s pickup market constitutes automatic transmission-equipped vehicles. Pisharody said: “Australia is a lead market for us in terms of technology development.”