In a bid to accelerate sales of its new pickup, Tata Motors expands its Yodha growth strategy to Nepal.
14 Sep 2017 | 11079 Views | By Autocar Professional Bureau
Tata Motors today launched the Yodha pickup in Nepal through its authorised partner, Sipradi Trading at an event in Kathmandu. The Yodha was the company’s first new product launch in 2017, on January 3.
The Yodha, which is available in multiple variants, is powered by an 85hp, 3.0-litre engine which ...
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Tata Motors today launched the Yodha pickup in Nepal through its authorised partner, Sipradi Trading at an event in Kathmandu. The Yodha was the company’s first new product launch in 2017, on January 3.
The Yodha, which is available in multiple variants, is powered by an 85hp, 3.0-litre engine which develops 250Nm of torque. This, along with its best-in-class ground clearance, make the vehicle suitable for diverse business requirements like transporting agri-produce (fruits and vegetables), poultry, fish, milk, cash van and also as a service support vehicle at construction sites.
Speaking at the launch, Rudrarup Maitra, vice-president - Commercial Vehicles, International Business, Tata Motors, said, “The Tata Yodha has been conceived after taking thorough feedback from customers and keeping their day-to-day requirements in mind. It is a workhorse that will put in as much effort as the user, in his business. The Tata Yodha promises non-stop performance, unmatched comfort, integrated safety features, stylish looks and assured service guarantee. Over the next six months, we look forward to launch many new variants, under the Yodha platform.”
According to Saurya SJB Rana, director, Sipradi Trading, Nepal, “Our association with Tata Motors dates back to August 1982. Over the years, Tata Motors has expanded their position in the Nepalese market and we at Sipradi will continue to support these products with the best purchase and high-quality aftersales service experience. The Tata Yodha with its promising features strengthens our belief in Tata Motors’ vehicles, which are known to offer a high-value proposition to the Nepalese customer, for their utility, ruggedness and fuel efficiency.”