As the launch for the Bolt and Zest draws near, Tata Motors in association with its channel partners, has announced a major recruitment drive that will see 3,000 people hired across 200 dealerships.
07 May 2014 | 3336 Views | By Autocar Pro News Desk
As the launch for the Bolt and Zest draws near, Tata Motors in association with its channel partners, has announced a major recruitment drive that will see 3,000 people hired across 200 dealerships.
It is also putting in place a technology-backed initiative to provide better after sales to customers ...
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As the launch for the Bolt and Zest draws near, Tata Motors in association with its channel partners, has announced a major recruitment drive that will see 3,000 people hired across 200 dealerships.
It is also putting in place a technology-backed initiative to provide better after sales to customers keen to buy these new offerings.
The Bolt and Zest were unveiled at the February Auto Expo. Along with dealers, Tata Motors will shortlist and recruit candidates who will be given roles such as customer advisors, team leaders and sales managers. A new recruitment process has been put in place in which the potential candidates will undergo aptitude and psychometric tests.
These tests, exclusively developed with help from experts in this field, will measure the candidate’s orientation towards sales.
Ranjit Yadav, president – Passenger Vehicles Business Unit, Tata Motors, said, “We have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt. Besides our new range of products, our retail experience will also go through a sea change.”
To enhance the customer engagement at the dealerships, Tata Motors is also upgrading its dealer network to better service. The network, wherever required, is being supplemented with an optimised network of standalone authorised service centres.
At these revamped dealerships, customers, with help of specially trained sales managers, will be able to configure their cars real time on video walls using tablet PC’s.
All this is part of the Horizonext strategy of Tata Motors, announced last June, that promises better customer experience - at the sales point and for after-sales service.