Through the tie-up with the Blauer brand, Steelbird also looks to enter the apparel business.
12 Jul 2018 | 5543 Views | By Autocar Professional Bureau
Steelbird Hi-Tech India to introduce Blauer HT helmets and bring the American and European Blauer brand to the domestic and overseas markets.
Blauer HT is owned by Blauer World Fashion Srl and is exclusively licensed to FGF Industry Srl, which is engaged in the business of manufacturing and marketing ...
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Steelbird Hi-Tech India to introduce Blauer HT helmets and bring the American and European Blauer brand to the domestic and overseas markets.
Blauer HT is owned by Blauer World Fashion Srl and is exclusively licensed to FGF Industry Srl, which is engaged in the business of manufacturing and marketing of helmets, clothing apparels, sneakers and accessories in Italy. The same is exported to Europe and America.
Rajeev Kapur, managing director, Steelbird Group said, “Blauer HT Helmets is the new range of helmets managed by FGF Industry Srl and distributed through a selection of the specialised shops in the motorcycle and fashion sector. With the exclusive tie-up, Steelbird will be manufacturing and supplying Blauer HT Helmets to FGF Industry Srl for worldwide distribution, except for India.”
The company plans to do a retail launch early next year, during which they plan to unveil the new range of helmets in different colours and combinations. All the R&D and designing in the Blauer HT helmets will be done in Italy. The product will initially be launched in the international market in Oct / Nov 2018 and will be made available for the Indian Market in early 2019.
Kapur further adds, “With our tie up and the launch of the Blauer HT range in India, our motive is to cover complete business pyramid that is mass customer to premium customer. The pricing of this range will be between Rs 10,000 to Rs 50,000.”
Vincenzo Fusco, President, Blauer World Fashion Srl said, “Steelbird will be handling the manufacturing and supply of Blauer HT. As for the Indian market, the Indian biker’s can now look forward to the world-class product range of Blauer HT in India through our exclusive tie-up with Steelbird for distribution in India”.
Steelbird also plans to import and distribute the clothing apparels, sneakers and accessories from Blauer HT for the Indian market. Considering Blauer’s 82-year-old history of supplying technical garments to all police forces and selected sectors of the army, US Navy officers or the special bodies to protect the White House in Washington, Kapur revealed, “This is another chapter we plan to add apart from our helmet stories.”