Mahindra & Mahindra will endorse Shell automotive lubricants under the ‘Maximile’ brand.
11 Jan 2019 | 12004 Views | By Autocar Professional Bureau
Shell Lubricants, part of the energy major Shell, today announced a new strategic partnership with Mahindra & Mahindra. This marks the second announcement between the two companies in a matter of one month. In December 2018, Shell had partnered Mahindra for exploring new opportunities in the electric vehicle space.
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Shell Lubricants, part of the energy major Shell, today announced a new strategic partnership with Mahindra & Mahindra. This marks the second announcement between the two companies in a matter of one month. In December 2018, Shell had partnered Mahindra for exploring new opportunities in the electric vehicle space.
Under this agreement, Mahindra and Shell will work together to offer market-leading, high-performance lubricant products, such as engine oils, transmission and axle oils, including those under the ‘Maximile’ brand. These lubricants will be distributed through the Mahindra dealership network and bazar networks through the Mahindra spares business unit.
The Shell-Mahindra partnership rides on the theme of 'Together Towards Tomorrow', where both organisations are committed to developing innovative, unique and differentiated technologies and products. The agreement is a major step in this direction and was signed in Mumbai by Mansi Tripathy, country head, Shell Lubricants, India and Hemant Sikka, president and chief purchase officer, Powerol and Spares Business, Mahindra & Mahindra.
Commenting on the partnership, Tripathy, said, “At Shell, we have long standing relationships with our OEM partners and work very closely with them to benefit customers across sectors and help them achieve their ambitions through co-engineering and other partnership activities. We are delighted to partner with Mahindra and look forward to bring next-generation mobility solutions and new technologies to the Indian market. At Shell our emphasis has always been to provide customer delight, fill unmet needs, bring innovative technologies for a better future and mutually grow business. The partnership with Mahindra is a major step in our effort towards this journey.”
Hemant Sikka, said, “We are pleased to join hands with Shell. Both companies have core strength areas in their respective fields. Shell innovates to meet global energy demand and has unique technology offerings such as GTL (gas to liquid) which can be harnessed to meet BS-VI norms. We are extending this partnership in other sectors of Mahindra as well. In addition, Shell and Mahindra have joined forces to unleash the power of two major brands in order to accelerate the future of transport in India and beyond.”