Production was affected by the continuing chips crisis
01 Mar 2022 | 2658 Views | By Autocar Professional Bureau
Royal Enfield posted domestic wholesales of 52,135 units in February 2022, a drop of 20 percent as against sales of 65,114 units during the same period last year due to apparent headwinds from semiconductor shortages.
The makers of iconic Royal Enfield brand management however maintained that it continues to see ...
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Royal Enfield posted domestic wholesales of 52,135 units in February 2022, a drop of 20 percent as against sales of 65,114 units during the same period last year due to apparent headwinds from semiconductor shortages.
The makers of iconic Royal Enfield brand management however maintained that it continues to see recovery in the domestic market with increase in volume growth over last month.
Royal Enfield had sales of 49,726 units in the domestic market in January this year. "Supply chain constraints due to the shortage of semiconductor chips continued to persist during the month and Royal Enfield is assiduously working with its supplier ecosystem to resolve the same" the company said in a statement.
In the last few months, the company has increased its network by opening 12 large format stores, taking the total number to 2118 with a presence across 1750 cities including 1065 large stores and 1053 studio stores. In the international markets, Royal Enfield has about 7 exclusive and 11 multi-brand outlets.