The addition of a new variant with a 1-litre engine in August 2016 helped the entry-level car's sales graph to grow faster.
22 Feb 2017 | 10481 Views | By Autocar Professional Bureau
The Kwid, the entry-level car segment model from Renault India, has sold over 130,000 units so far. Launched in September 2015, the Kwid took a little over 10 months to sell the first half of this figure – 66,000 units.
To complete the second half of the total figure, ...
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The Kwid, the entry-level car segment model from Renault India, has sold over 130,000 units so far. Launched in September 2015, the Kwid took a little over 10 months to sell the first half of this figure – 66,000 units.
To complete the second half of the total figure, Renault India took another eight months. The addition of a new variant with a 1-litre engine in August last year helped the entry-level car's sales graph to grow faster.
Renault says the growing acceptance of the Kwid by first-time buyers is reflective of the car being a truly aspirational product, offering an outstanding value proposition. Together with first- time buyers, the Kwid has been instrumental in Renault India witnessing new and diverse consumer trends across urban and rural India. Renault launched the Kwid with a 0.8-litre engine and in a short span of time introduced the 1.0L MT and Easy R-AMT variants to cater to various customers.
In a short span of time, Renault has grown its presence exponentially in India, becoming one of the youngest and fastest growing automotive brands and the number one European brand. The French carmaker grew its market share to 4.5 percent at the end of 2016, achieving a robust three-digit growth over 2015.
Over the past few years, Renault has focused on establishing a strong base in India. Together with a strong product offensive strategy led by the Kwid, Renault has been continuously undertaking strategic measures across all key business dimensions, ranging from product, network expansion, pioneering customer oriented activities and several innovative marketing initiatives to ensure unmatched customer satisfaction.
Renault aims to continue building on the success of the Kwid with breakthrough product innovations. After the 1.0L MT and AMT launches last year, it has lined up a few plans for the Kwid to keep pace with evolving customer preferences and has a product lifecycle strategy for the car. The Kwid, one of the best-selling cars in 2016, will continue to be a key volume driver for Renault to achieve its aggressive growth plans in India.