The Chennai Motoplex, like the ones in Pune and Hyderabad, will help drive awareness of the Group’s lineage with brands like Vespa, Aprilia and Moto Guzzi on display.
24 May 2016 | 7630 Views | By Autocar Professional Bureau
A few days after it opened its Motoplex premium store in Hyderabad, its second in India after the one in Pune, the Piaggio Group today opened a third facility in Chennai.
With this, the Piaggio Group is moving forward with its Motoplex expansion strategy across India. Inaugurated ...
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A few days after it opened its Motoplex premium store in Hyderabad, its second in India after the one in Pune, the Piaggio Group today opened a third facility in Chennai.
With this, the Piaggio Group is moving forward with its Motoplex expansion strategy across India. Inaugurated by Stefano Pelle, managing director and CEO, Piaggio India, the store covers 4,061 square feet and is located at 4th Avenue, Ashok Nagar, Chennai.
The Chennai Motoplex, like the ones in Pune and Hyderabad, will help drive awareness of the Group’s lineage with brands like Vespa, Aprilia and Moto Guzzi on display.
Motoplex multi-brand stores have already been set up in Milan, New York City, Shanghai and Singapore where all the Piaggio group brands coexist.
Speaking at the opening, Stefano Pelle said: “It is a proud moment for the Piaggio Group to bring our flagship store to Chennai, our third in India and second in the south of the country. Motoplex as a concept offers the experience of Italian biking under one roof along with an exciting overview of the two-wheeler world, reflecting the innovative vision of the Piaggio Group. The store not only showcases the longstanding history of our brands – Vespa, Aprilia and Moto Guzzi – but also highlights their fascinating journey that proudly stands for Made in Italy.”
He added, “With the display of various brands from the Piaggio Group, the Motoplex store aims to achieve the same success it has had internationally. Chennai as a two-wheeler market has always been of strategic importance to us and it was a logical move to bring this concept store to this city.”