NNG & ANS tie up with Blaupunkt for navigation products

Ayana Navigation Solutions (ANS) and NNG LLC, which had jointly announced their navigation products portfolio for the Indian market last year, have announced their cooperation with the Indian arm of German car infotainment giant, Blaupunkt.

In India, NNG and ANS have received a good response from the automotive aftermarket and line-fit space. In the past three months, they have started working with four more Tier 1 suppliers and carmakers.

The companies say CY 2013 results have shown that NNG has a 30 percent market share in the line-fit industry and this year, it is targeting a 40 percent share. In the aftermarket, it has a 30 percent market share, which NNG plans to increase to 70 percent in 2014.

The recently launched San Diego 530 is Blaupunkt India’s latest aftermarket multimedia system for OEMs on the local market and comes equipped with a fully-featured and integrated navigation solution by NNG and ANS. This joint navigation solution is laden with uptodate maps of India including almost 1,800,000km of roads and more than 6,700,000 points of interest. A range of features specifically localised for India such as Intelligent Quick Search, Smart History, Speed Limits, and automatic handling of congested routes make this product a premium navigation offering.

Commenting on the company’s success in India and the association with Blaupunkt, Péter Bolesza, vice-president of Emerging Markets at NNG, said: “We are overwhelmed with the response received from the Indian market and are proud to expand our relationship with Blaupunkt. Navigation solutions have become the need of the hour in India and the San Diego 530 meets consumer requirements in two ways: easy-to-use reliable navigation and an unmatched multimedia experience.”

Pankaj Jagwani, director at Blaupunkt India, added, “Our aim has always been to offer innovative in-car infotainment solutions to carmakers and their customers to enhance their driving experience. NNG and ANS are an excellent choice for providing advanced and steadfast navigation solutions, due to their global experience and deep understanding of the Indian road system.”