My Eco Energy launches digital payment app for automated fuelling

My Eco Energy (MEE),  which currently sells ‘Indizel’ (bio-diesel) through seven fuel stations across the country, today launched its MEE Wallet App. This  digital payment app will allow cashless fuelling at its fuel stations.

The company says that the fuelling industry has been traditionally a cash transaction-based industry. In the past decade, companies have tried to shift to non-cash/digitised route with introduction of fuel cards and EDC machines but none of them were able to build an entire end-to-end digitised process.  MEE says its fuel stations are unique as they offer complete user control, providing a fully automated fuelling experience where every drop filled is accounted for because of the end-to-end automation implemented.

Screenshot of MEE wallet app

MEE claims that there is both quantity as well as quality assurance, personalised and priority services and user control for the customers using the MEE Wallet App. The app will enable them to load fuel, track the billing and usage on the phone, eradicating the filler–driver syndicate or other ways of pilferages and fuel adulterations.

K. Rajeshwara Rao, Advisor, Economic Advisory Council to the Prime Minister of India

The app will facilitate complete cashless fuelling, self-service and end-to-end user control at its fully digitised fuel station. The MEE station will retail the company’s flagship renewable fuel for diesel engines, Indizel.  

As per the latest amendment to the National Policy on Biofuels in May 2018, Indizel falls under the category of drop-in fuel for diesel engines. The fuel priced at par with the diesel rates, comes with a (GST) tax benefit of 12 percent for GST registered customers which can help them save up to Rs 9 per litre. The company says as a special introductory offer Indizel will be sold at a discount of Rs 3 as compared to the normal diesel price of each area.

Ratan P. Watal, IAS (Retd.), member secretary, Economic Advisory Council to the Prime Minister of India and Principal Advisor - NITI Aayog

Ratan P Watal, member secretary of economic advisory council to the prime minister and principal advisor, NITI Aayog, said, “One of the key objectives of Digital India  is to give end users complete control of their money, giving them an opportunity to be less dependent on cash and more dependent on technology. This can happen only when the businesses that they interact with are digitised and are aligned to modern technologies. MEE fuel stations are unique as they give the entire control to the user with being completely cashless, automated with minimal manual intervention and offering self-service, which is unheard of in India. MEE Wallet App is a remarkable step in the path of Digital India and we congratulate My Eco Energy on developing this technology.”

Santosh Verma, co-founder, My Eco Energy (pictured above), said, “MEE is a technology and research-driven company. We strongly believe that there is a solution to all challenges of customers, for which you need to strive hard to find answers. With MEE Wallet App, we are trying to bring a radical change in cash culture, common in the fuel industry. Cashless transactions and complete user control eradicate a lot of malpractices and gives users an assurance of quality and quantity.”