The partnership will enable customers to experience MG Hector on a subscription basis through Myles.
24 Jan 2019 | 20626 Views | By Autocar Professional Bureau
MG Motor India has announced that it has entered into a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. The partnership aims to provide next-generation mobility solutions to customers.
The partners believe that the value of this tie-up will be over Rs 250 crore in ...
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MG Motor India has announced that it has entered into a strategic tie-up with Myles, the car sharing and car subscription company from Carzonrent. The partnership aims to provide next-generation mobility solutions to customers.
The partners believe that the value of this tie-up will be over Rs 250 crore in the first phase, which would enable introduction of MG cars with disruptive car ownership solutions in partnership with Myles.
Commenting on the tie-up, Rajeev Chaba, president and MD, MG Motor India said: “As part of our commitment to provide innovative and disruptive mobility solutions, we are excited about our strategic tie-up with Myles. This will help to cater to the evolving requirements of the new age customers. The partnership will enable customers to experience our upcoming SUV – MG Hector on a subscription basis, book test drives of the car and avail courtesy car benefit through the Myles platform. We plan to extend the Myles subscription model for our second vehicle as well – a pure EV that will be launched by the end of this year.”
The company plans to launch the MG Hector in Q2 2019, the partnership will also enable MG Motor India to leverage the existing network of Myles across 21 cities in addition to its own network of 110 sales and service touchpoints when the commercial sales begin.
"As India’s largest B2B mobility solutions provider, Myles has always focussed on simplifying the car ownership experience for customers. Our partnership with MG Motor will enable our customers to experience their first SUV, the MG Hector and future MG cars through our platform,” said Sakshi Vij, founder and CEO, Myles.
“We believe that the corporate professional today wants greater flexibility in car ownership and our proprietary technology enables this for MNC’s, Indian corporate houses and SMEs,” added Vij.
The strategic tie-up with Myles is part of the ongoing ‘MG Drives Innovation’ initiative, and as part of this innovation drive, MG Motor has conducted several programs to identify, encourage and recognise start-ups in the automotive space. The carmaker has ran an ‘Auto-Tech Innovation Hunt’ in partnership with TiE and published a white paper on Connected Mobility at its recently concluded Global Summit.
The carmaker has also partnered with IIT Delhi to develop technology that will ensure child safety and conducted a hackathon at the institute recently.