MG Motor India staffers collaborated with Dr Rahat Indori and Delhi-based Sufi rock band Faridkot for the song titled ‘Raftaar Wahi Hogi’,
22 Apr 2020 | 46348 Views | By Autocar Professional Bureau
The sound of music and the power of song find resonance in human emotion. It's well known that music is also a very effective stress management tool. Which is why, in a time of coronavirus, MG Motor India employees and dealer partners have created a ‘song of solidarity’. Titled ‘Raftaar ...
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The sound of music and the power of song find resonance in human emotion. It's well known that music is also a very effective stress management tool. Which is why, in a time of coronavirus, MG Motor India employees and dealer partners have created a ‘song of solidarity’. Titled ‘Raftaar Wahi Hogi’, th song is the result of MG Motor India's collaboration with Dr. Rahat Indori and Delhi-based Sufi rock band Faridkot for the composition.
The music as well as the video was turned around in under a week. MG India has tied up with Big FM as radio partner for the song's release. The song sends the underlying message of a ‘new tomorrow’ where India will stand together and help rebuild the nation once again.
Speaking about the song, Udit Malhotra, head – Marketing, MG Motor India, said, “Raftaar Wahi Hogi is a call for solidarity in these unsure times. As a community focused company, we banked upon a simple insight that music connects everyone since we believe as a 'collective' entity. Together, we can truly make a difference."
Dr. Rahat Indori, the man and mind behind the lyrics said his intent ‘was to communicate hope and a message that we all will get through these tough times.’
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