Meru launches new service to allow booking cabs a month in advance

Mahindra-backed Meru Mobility Tech a leading e-mobility service provider has launched Meru Reserve, its new ride-hailing service that promises commuters a hassle-free ride even during peak rush hours.

The company says through the new service commuters can book their trips to and from the office for an entire month in advance without any surge pricing. It will also eliminate the need to look for a ride as well as annoyances like cancelled rides. Customers will find their cab at their doorstep on the day and at the time they have asked for it. In addition, the booking can be altered, cancelled or rescheduled at no extra cost.

According to Meru almost 20 million white collared employees travel to work every day. As many as 95 percent prefer using public transportation. Still, there are no specific office commute services currently available to address their need. Meru Reserve, the first such non-subscription service in the country, aims to bridge this gap, which it says is only set to grow wider in a post-Covid world with even more commuters expected to switch from mass transit systems like trains to private cabs.

Neeraj Gupta, founder and MD, Meru Mobility Tech said, “We all know what it’s like rushing about getting ready for work in the morning. On top that, the headache of booking a cab is something we could do without. Paucity of cabs, long wait times, surge pricing and no guarantee that once booked your booking won’t be cancelled, these are all stresses that Meru Reserve will eliminate. Its commuter-friendly flexibility together with its competitive pricing promises commuters a hassle-free trip to and from work for a whole month.”

Meru Reserve will allow commuters to book rides for up to 30 days in advance in three simple steps: choose Pickup and drop, select number of rides, choose the duration for commute, and the ride is booked. Customers using the service can either pay directly or bill their fare to the company, eliminating the need to keep track of and maintain invoices for rides taken. In addition, they can opt for an EV ride and avail a discount of up to 40 percent in Mumbai and Delhi. Going forward, Meru Reserve plans to expand its service beyond employee transportation.

Meru Mobility Tech claims to be the only Indian cab company providing 7-tier safety measures during Covid-19 pandemic and is the first to introduce ozone treatment of its cabs.