The inauguration is an indication that the company is bullish about the emerging tier-II and III markets for the luxury segment.
22 Oct 2018 | 13445 Views | By Autocar Professional Bureau
Luxury car market leader Mercedes-Benz India is driving ahead with its network expansion strategy by making inroads into the Tier 2 market of Aurangabad. Earlier today, the company inaugurated Indisch Motoren in Aurangabad, which is one of the emerging markets in Maharashtra.
The dealership, spread across 20,000 square feet and 4-car ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Luxury car market leader Mercedes-Benz India is driving ahead with its network expansion strategy by making inroads into the Tier 2 market of Aurangabad. Earlier today, the company inaugurated Indisch Motoren in Aurangabad, which is one of the emerging markets in Maharashtra.
The dealership, spread across 20,000 square feet and 4-car display space and 7 dedicated service bays, was inaugurated by Michael Jopp, vice-president, Sales & Marketing, Mercedes-Benz India and Om Moharir, director, Indisch Motoren.
The service facility, which has 20 professionally trained staff, is equipped to cater to the entire range of Mercedes-Benz cars, and has a body and paint shop, can carry out major and minor repairs, and diagnosis with a qualified team of technicians and advisors. The dealership also has an integrated ‘Café Mercedes’, a dedicated section for Mercedes-Benz accessories and merchandise, and a customer lounge.
Speaking at the dealership opening, Michael Jopp said, “Our focus on emerging Tier 2 markets like Aurangabad is going to play a significant role in our future growth story. We are looking at strategically expanding in the Tier 2 markets by offering world-class luxury dealerships, unique luxury elements, the best of products and exceptional customer service. Mercedes-Benz has set the benchmark in offering automotive luxury experiences to customers beyond the established metros."
"We plan to continue the momentum and maintain our leadership position in sales, service and through our robust network reach.Our aim is to set the standards in overall vehicle ownership experience. India is amongst the fastest growing automotive hubs globally, and the Tier 2 and 3 markets are playing a significant role in this growth story,” he added.
Om Moharir, director, Indisch Motoren, said, “It gives us immense pride to deepen our association and be a part of the expansion journey of Mercedes-Benz India. The 3S facility by Indisch Motoren is well equipped with luxury elements and aims to deliver a hassle-free experience to all its existing and potential customers in the region. The strategic location of the showroom will not only cater to the city, but also to the neighboring towns, enablingthe brand to expand further. This will be a one-stop-shop for Mercedes-Benz enthusiasts and customers.”
Mercedes-Benz India, which has recorded retail sales of 11,789 units in the January-September 2018. period, has the largest network of all the luxury carmakers in India, with a presence in 45 Indian cities through 94 outlets. Through the exclusive AMG Performance Centers located in 7 cities including Delhi, Mumbai, Hyderabad, Bangalore, Kochi, Chennai and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence.
Also read: Mercedes-Benz India sells 11,789 units in first 9 months of 2018
Toyota and Mercedes among Top 10 global brands, Auto Inc dominates 2018’s Best Brands study