Luxury market leader takes the digital route to drive sales in a time of social distancing.
27 Apr 2020 | 15269 Views | By Autocar Professional Bureau
Mercedes-Benz, the luxury car leader in India, today announced expansion of its online sales platform and also a host of new customer initiatives under the campaign ‘Merc from Home’. The focus of ‘Merc from Home’, through three easy steps of Click, Consult and Buy, will be on the ease of purchase ...
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Mercedes-Benz, the luxury car leader in India, today announced expansion of its online sales platform and also a host of new customer initiatives under the campaign ‘Merc from Home’. The focus of ‘Merc from Home’, through three easy steps of Click, Consult and Buy, will be on the ease of purchase a vehicle using digital tools to facilitate the entire process including online payment of products and services.
According to the company, "The online interface will be backed by robust backend operations that includes preparation of cars to the documentation process, which will be done with utmost care and in the most transparent manner. All outlets of Mercedes-Benz across India will be connected to the e-commerce portal to support customers through their online shopping experience.
Commenting on the digital initiative, Martin Schwenk, MD and CEO, Mercedes-Benz India, said, “Digital platforms have become an important channel to stay connected with our customers. Towards this we are launching our ‘Merc from Home’ campaign that aims at providing a holistic, hassle-free and highly personalised car buying experience on our online sales platform. ‘Merc from Home’ also features new initiatives like ‘Mercedes-Benz Consultation Studio’, a virtual consultation mode that is going to enhance the personalized experience for the customers. Customers now can not only explore, select and make online payment for our products and services from the comfort of their homes, but can also get their Three Pointed Star delivered right at their doorsteps, as per their convenience.”
“With ‘Merc from Home’ we keep the emotional experience of buying a car though high level of customised demonstrations while maintaining minimum physical interactions. With our increased efforts towards digitising our sales and service processes and offering online platforms, we are making the concept of home delivering a Mercedes, a reality. With these initiatives we are confident that an increasing part of our sales volumes will be made online by 2025.” Added Mr. Schwenk.
Key highlights
- Customers can now book their Mercedes-Benz online and get it delivered at their doorsteps from the comfort of their homes
- ‘Live Mercedes-Benz Consultation Studio’ (operational after May 4) set-up for personalised product demonstration and consultation
- Personalised interactive solution on product information and live demonstration
- Online concierge service from 10 am until midnight