Mercedes-Benz India has won the mandate to provide 55 top-of-the-range E250 CDI luxury sedans on lease to the Ministry of External Affairs, government of India
23 Oct 2015 | 6328 Views | By Autocar Professional Bureau
Mercedes-Benz India has won the mandate to provide 55 top-of-the-range E250 CDI luxury sedans on lease to the Ministry of External Affairs (MEA), government of India. These high-end luxury sedans will be used by the visiting foreign dignitaries of the ministry comprising head of States, presidents, prime ministers and top ...
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Mercedes-Benz India has won the mandate to provide 55 top-of-the-range E250 CDI luxury sedans on lease to the Ministry of External Affairs (MEA), government of India. These high-end luxury sedans will be used by the visiting foreign dignitaries of the ministry comprising head of States, presidents, prime ministers and top diplomats.
Commenting on the business order, Roland Folger, managing director and CEO, Mercedes-Benz India, said: “Mercedes-Benz has always been the preferred luxury brand for Head of States across the globe including India, and we are extremely proud of this fact. The impeccable sense of prestige, luxury, safety and comfort offered by a Mercedes-Benz is rarely matched and makes us the obvious choice for such exclusive clientele. The mandate from the Ministry of External Affairs opting for the E-Class luxury sedan is a reiteration of the inherent strength of our product and of the unsurpassable brand equity that Mercedes-Benz commands in the Indian luxury car market.”
With more than 30,000 units sold in India, the segment leading E-class is the first luxury car to be produced in India since 1995, and remains by far the largest selling luxury car model in the country today.
This new MEA order will further boost Mercedes-Benz’s brand equity in the Indian market. The carmaker has notched handsome growth this year – it registered its highest ever January-September sales in 2015 with a robust 34 percent growth, delivering 10,079 cars to its customers, in this period.