Mercedes-Benz bets big on Tier 2 markets with the launch of the high-performance AMG E63 S model.
04 May 2018 | 5419 Views | By Mayank Dhingra and Sumantra B Barooah
Mercedes-Benz India today introduced the performance-oriented version of its E-Class saloon priced at Rs 1.50 crore onwards, ex-showroom India.
The AMG E63 S 4MATIC+ gets modifications for enhancing the performance of the car over the regular comfort-oriented E-Class. It has performance-oriented lift cuts on the body, which offer minimal ...
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Mercedes-Benz India today introduced the performance-oriented version of its E-Class saloon priced at Rs 1.50 crore onwards, ex-showroom India.
The AMG E63 S 4MATIC+ gets modifications for enhancing the performance of the car over the regular comfort-oriented E-Class. It has performance-oriented lift cuts on the body, which offer minimal aerodynamic drag and produce more downforce at the rear of the car.
On the inside, it gets AMG-badged sports seats along with creature comforts like ventilation function for the seats and a touchscreen interface for the infotainment system.
The biggest change lies at the heart of the car, where it comes powered by a 4.0-litre V8 twin-turbo petrol engine, developing 612bhp, making it the most powerful engine to be installed into the E-Class platform ever. The car comes with the all-wheel-drive 4MATIC+ system, which utilises a fully variable multi-clutch transmission capable of vectoring torque at every wheel. The car runs on an air suspension with multiple body control options.
On the safety front, it gets radar-based ADAS technologies, including proximity warning, autonomous emergency braking and situational based crash avoidance system. The car comes equipped with seven airbags for overall passenger safety.
Growing performance segment, evolution of smaller markets
According to Roland Folger, managing director, Mercedes-Benz India, “We have already launched three top-of-the-line products in India, and we expect 2018 to get even more exciting as we progress further. In terms of the performance segment, we today have seven AMG Performance Centres in India, with the recent one being opened in Chennai. The average age of AMG customers in India is dropping and it now stands at just over 30 years.”
“Also, we have been consistently sharpening our focus on Tier 2 and Tier 3 markets and we have our 'Brand Tour’ going to 14 such markets, where we have assessed good potential.”
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