Mercedes Benz is the second luxury car maker in the country to hike prices after BMW India had announced a hike of up to 3% across the BMW and Mini product ranges last week.
03 Dec 2015 | 3871 Views | By Autocar Professional Bureau
Owing to the rising input costs, Mercedes-Benz India today announced a price hike of up to 2% on its entire range of cars effective from January 1, 2016.
Announcing the hike in prices, Roland Folger, managing director & CEO, Mercedes-Benz India said: “Mercedes-Benz has been creating continuous value propositions ...
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Owing to the rising input costs, Mercedes-Benz India today announced a price hike of up to 2% on its entire range of cars effective from January 1, 2016.
Announcing the hike in prices, Roland Folger, managing director & CEO, Mercedes-Benz India said: “Mercedes-Benz has been creating continuous value propositions for the Indian customers by offering the best products from our global portfolio in India. We have enhanced this value addition even further through our localization efforts. However, with rising input costs, we are compelled to make some price adjustments to our product range to protect the investment of our customers in the brand, maintain our premium brand positioning in the market and sustain a profitable business. We want to further enrich the strong foundation which we have created for the brand in India.”
Mercedes Benz is the second luxury car maker in the country to hike prices after BMW India had announced a hike of up to 3% across the BMW and Mini product ranges last week.
The carmaker has launched 14 products so far this year, under its ‘15 in '15’ strategy and is set to launch the A-class facelift on December 8. It had registered a 34% rise in sales in the January-September 2015 period with deliveries of 10,079 cars in the first nine months of the year as against 7,529 units in the same period last year. The luxury carmaker had sold almost the entire volume of 2014 in the first nine months of 2015. Given that the luxury carmaker is riding on the strong demand wave, Indian customers may take the proposed price hike in their strides.