Maruti Swift Dzire and Ertiga bag 2013 India Design Mark award

New Delhi, April 17, 2013: Maruti Suzuki has announced that its Swift Dzire saloon and Ertiga MPV have been awarded the India Design Mark: Good Design Award. This award recognises product designers and the products created as being well designed, reliable, offering true value for money and, also being manufactured in a responsible manner. In 2012, the Wagon R and Swift hatchbacks had received the same award.

The Dzire, which sold 169,571 units in 2012-13 and the Ertiga, which sold 76,375 units, are among the top four models in terms of industry sales.
Commenting on the award, C V Raman, executive director (Engineering), Maruti Suzuki India, said: “The core philosophy at Maruti Suzuki is to design products which have the highest standards in design and engineering. This prestigious award for the second consecutive year is an acknowledgment of our passion and commitment to maintain the highest design standards for our cars. It also showcases our maturity in design engineering.”

The jury for the India Design Mark comprises some of the leading design experts and senior faculty members of India’s leading design institutes. India Design Mark has been initiated in cooperation with the Japan Institute of Design Promotion (JDP). The objectives of these awards are:

• To recognise good design based on clearly established parameters and by following a transparent process of recognition.
• To augment the competitiveness of Indian industrial output for domestic consumption and export markets.
• To promote an industrial value system, which has regard for reducing waste, being eco-friendly, produce sustainable products; produce products that are reusable, repairable and recyclable.
• To serve as a reference for purchase decision as it signifies good design not only in terms of how good the product looks, but also the product quality, functionality, quality, usability and social responsibility.
• To communicate the inherent value proposition of the product and hence act as a brand extension for the product.
• To increase design awareness and promote value of design in the industry and society by promoting India Design Mark-granted designs.
• To overall improve the quality of life by encouraging good design.