Maruti Suzuki targets premium buyers in hinterland with mobile Nexa terminal

In today’s ultra-competitive passenger vehicle market, which is currently struggling for growth, OEMs and their dealers are increasingly reporting fewer footfalls in showrooms. PV market leader Maruti Suzuki India has taken a new initiative to reach out to customers in markets where it is not present – a mobile Nexa terminal.      

According to the carmaker, the Nexa terminal will reach out to prospective and existing customers throughout the country, giving them an opportunity to experience the premium Nexa channel. The carmaker retails four models from the Nexa channel – the S-Cross, Baleno, Ignis and Ciaz.

According to Shashank Srivastava, executive director, Marketing and Sales, Maruti Suzuki India, “In less than four years of its launch, Nexa has rapidly grown to become the most successful premium retail network in India and contributes over 20 percent to our total sales. In this short span of time, we have setup over 360 Nexa outlets covering more than 200 cities and added over 900,000 happy Nexa customers. This mobile Nexa terminal will help us to connect with customers in geographies where Nexa outlets are currently not present.”

Also read: ​Maruti Suzuki's poor run continues in May: 121,018 units, down 25%