Maruti Suzuki’s premium sedan Ciaz continues its leadership position in the Indian automotive market with 30 percent market share.
16 Apr 2019 | 11232 Views | By Autocar Professional Bureau
Maruti Suzuki’s premium sedan Ciaz is claimed to be the best seller in its segment for the third consecutive year. The popular offering from Maruti Suzuki clocked 30 percent market share and crossed over 46,000 units in 2018-19. Ciaz is said to have been sold to over 256,000 customers cumulatively ...
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Maruti Suzuki’s premium sedan Ciaz is claimed to be the best seller in its segment for the third consecutive year. The popular offering from Maruti Suzuki clocked 30 percent market share and crossed over 46,000 units in 2018-19. Ciaz is said to have been sold to over 256,000 customers cumulatively since its launch in 2014. Maruti Suzuki revealed that the top end variant of Ciaz contributed 48 percent to its total sales. Ciaz’s signature colour ‘NEXA Blue’ contributed over 31 percent to its total sales, a testament of customers appreciating innovation.
Expressing gratitude to customers for making Ciaz a blockbuster, R.S Kalsi, senior executive director, marketing and sales, Maruti Suzuki India, said, “Ciaz has witnessed a resounding success in the highly competitive premium sedan segment. With a staggering 30 percent market share in 2018-19, Ciaz has been a preferred choice for the aspirational and evolving consumers who have a drive to excel. It is a testimony of them liking new technologies and features offered by us and we are thankful to our customers for their confidence and choice that reinforces our commitment to bring newer, advanced and greener technologies in India.”
Recently, Maruti Suzuki refreshed the Ciaz with the new 1.5-litre engines both in petrol with next-generation Smart Hybrid and diesel with 6-speed manual transmission. The new engine is said to offer improved performance, best in class fuel efficiency, enhanced torque and power with refined NVH performance to thrill the customers. The exterior and interior features were given a makeover, offering comfort and other paraphernalias along with an array of safety and convenience features.
Maruti Suzuki has announced that the new Ciaz complies with advanced safety regulations, including pedestrian safety, ahead of Government regulation timelines. It also comes loaded with new safety features comprising ISOFIX child restraint system, high-speed warning alert, dual airbags, ABS with EBD as standard.