The Super Carry has taken Maruti Suzuki's dropping out of the diesel market in April 2020 in its stride.
14 Dec 2021 | 21703 Views | By Ajit Dalvi
The Maruti Super Carry, the first commercial vehicle produced by India’s passenger vehicle market leader, has driven past 100,000 sales in the domestic market. The milestone comes a little over five years since launch.
Launched on September 1, 2016, at an introductory price of Rs 403,000, the Super ...
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The Maruti Super Carry, the first commercial vehicle produced by India’s passenger vehicle market leader, has driven past 100,000 sales in the domestic market. The milestone comes a little over five years since launch.
Launched on September 1, 2016, at an introductory price of Rs 403,000, the Super Carry project saw the company invest around Rs 300 crore towards the vehicle’s development for the Indian market. Interestingly, Maruti Suzuki began sale of the Super Carry in overseas markets before introducing it in India. The company exported 300 units of the mini-truck in May 2016 to South Africa and Tanzania.
By April 2019, the Super Carry mini-truck, targeted at the last-mile goods delivery, had gained a 10 percent share of the 2-tonne mini-truck segment dominated by driver-cum entrepreneurial owners with Tata Motors and Mahindra & Mahindra, the market leaders with an expansive range of products competitive price-points. On May 22, 2020, the company launched the BS VI-compliant S-CNG variant of its Super Carry at Rs 507,000 aligned to the carmaker's Mission Green Million announced at Auto Expo 2020.
CNG model grows in demand
The Super Carry has taken Maruti Suzuki's dropping out of the diesel market in April 2020 in its stride. In its first fiscal year (FY2020), this mini-truck sold 1,810 units along with 2,480 petrol and 17,488 diesel). In FY2021, with only petrol and CNG fuel options, the Super Carry sold a total of 29,556 units of which 19,813 were petrol and 9,743 were CNG variants. In the ongoing fiscal, from April-November 2021, the Super Carry has sold a total of 19,804 units.
Commenting on the 100,000 sales milestone, Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India said, “The Super Carry has found wide acceptance among customers. Through Super Carry, we have been able to cater to a diverse range of goods-carrying customer requirements to enable them to be more efficient and profitable. The S-CNG variant of Super Carry has helped businesses enhance their profitability with its excellent mileage of 21.55 km/kg."
He added, "The Super Carry has proven that mini-trucks can be powerful, comfortable to drive, easy to maintain and profitable for the owner and that is the reason why customers vouch for its quality. We thank our customers for bestowing their trust in us and making Super Carry, the second best-selling mini truck in the light commercial vehicle space.”
The Maruti Suzuki Super Carry delivers up to 54kW power and 98Nm of torque and is the only mini-truck in India with a dual fuel S-CNG variant with a 5-litre petrol tank. The Super Carry has a deck area which is 2183mm long and 1488mm wide, along with a payload capacity of up to 740kg. Other product highlights are reverse parking sensors, seatbelt reminder, mobile charging socket, and a light steering wheel for better maneuvrability. Ground clearance is 175 mm while suspension duties are carried out by MacPherson struts at the front and a rigid axle with leaf springs at the rear.
The Super Carry is sold through Maruti Suzuki’s 335 commercial outlets spread across more than 237 cities in India.