Now that the acquisition process is over, Ssangyong’s new owner Mahindra & Mahindra is not wasting any time to leverage the benefits that come with the new deal. Pawan Goenka, President – Automotive & Farm Equipment Sectors, M&M who is also now the chairman of Ssangyong that there’s “lot of work” between Mahindra and Ssangyong engineers happening on the product side.
An R&D team of M&M has already visited Ssangyong’s facility in South Korea and they have already started work on aggregate
18 Mar 2011 | 3560 Views | By Autocar Pro News Desk
The next advantage that Mahindra is looking at leveraging is sourcing. Towards that objective, M&M will hold its annual vendor meet in Korea this year.
Product and brand development at Ssangyong are key areas where Mahindra &Mahindra will invest heavily to strengthen the Korean brand. Close to Rs. 1,000 crore ...
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