Mahindra logs into digital marketplace for intra-city logistics

Mahindra & Mahindra today announced the launch of SmartShift, a technology enabled load exchange platform.

SmartShift will act as an exchange platform for cargo owners and transporters, enabling them to work with each other. Cargo owners (both businesses and individual users) can access the SmartShift service through a mobile app (available on Android), the website or the dedicated call centre. M&M says it is launching SmartShift following over 2,000 hours of consumer research done over a year.

Speaking at the launch of SmartShift in Mumbai, Dr Pawan Goenka, executive director, Mahindra & Mahindra, said, “At Mahindra, we regularly challenge conventional thinking and create disruptions with our unique product and service offerings. SmartShift is one such idea that was seeded by a young team that has now been charged with growing this service offering independent of existing Mahindra businesses. SmartShift is a digitally enabled, value added service that would benefit both cargo owners and transporters.”

Dr Anish Shah, Group President (Strategy), Mahindra & Mahindra, said, “The goods transport industry in India is a fragmented market. A platform or marketplace that connects load owners and transporters can bring significant efficiencies. The resulting reduction in cost and travel time would delight the end consumer. SmartShift will be the marketplace for load transport within cities”.

With SmartShift, Mahindra aims to offer transparent pricing, an efficient simple one-click booking process and the ability to track cargo after dispatch.

The SmartShift application will allow cargo owners to:

- Book a vehicle in less than 3 minutes

- Be able to negotiate the best price through a unique first of its kind “BID” feature

- Choose from a range of certified and trained SmartShifters

- Track the selected SmartShifter to ensure that his consignment is delivered safely and securely

Simultaneously, the SmartShift application will allow cargo transporters to:

- Get more business through faster and easier order taking technology

- Get the option of accepting or declining a delivery request based on pricing or the availability of vehicles

- Get the opportunity to explore and expand to other markets

- Higher earning potential

M&M is banking on the small commercial vehicle (SCV) industry to drive growth in the near future. The SCV industry is expected to reach 1 million units by FY 2021. The key demand drivers for the industry would be the need for last mile connectivity for both goods and people transportation, better operating economics combined with better financing options making SCVs more lucrative for end customers, and new applications being developed to expand the market, prompting newer customers to buy SCVs.