With the Marazzo, M&M is gunning for aggressive play in the MPV market. The vehicle has been engineered in Detroit, designed in-house in collaboration with Pininfarina with the entire package coming together at Mahindra Research Valley.
03 Sep 2018 | 20172 Views | By Autocar Pro News Desk
Mahindra & Mahindra (M&M) today launched the new Mahindra Marazzo MPV at prices starting at Rs 999,000 going up to Rs 13.90 lakh for the top-spec M8 trim. The MPV is available in seven- and eight-seat configurations, four trims (M2 to M8) and a single diesel-manual combination (all prices, ex-showroom, all-India).
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Mahindra & Mahindra (M&M) today launched the new Mahindra Marazzo MPV at prices starting at Rs 999,000 going up to Rs 13.90 lakh for the top-spec M8 trim. The MPV is available in seven- and eight-seat configurations, four trims (M2 to M8) and a single diesel-manual combination (all prices, ex-showroom, all-India).
As seen from the spy shots and leaked brochures, the Marazzo gets a ‘shark-inspired’ grille, while LED DRLs and 17-inch black-finished alloy wheels feature on the top-spec trims.
M&M has equipped all variants of the Marazzo with ABS with EBD and brake assist, two airbags and Isofix child seat mounts. The top-spec M8 also gets a rear parking camera and parking sensors, while the M6 misses out on the camera.
In terms of features, the base M2 (Rs 999,000) is available with AC vents for all three rows, power windows and central locking, though one would have to upgrade to the M4 variant (Rs 10.95 lakh) to get kit such as a roof-mounted antenna, wheel covers for the 16-inch steel wheels, an audio system with USB and Aux compatibility, power adjustable wing mirrors, driver’s seat height adjust and a rear wiper.
The mid-spec M6 (Rs 12.40 lakh) is quite well-specced, with features such as 16-inch alloy wheels, projector headlamps with a follow-me-home function, front and rear fog lamps, keyless entry, a 7.0-inch touchscreen infotainment system with navigation and steering mounted audio controls. The top-spec M8 (Rs 13.90 lakh) adds LED DRLs and 17-inch alloy wheels on the outside, Android Auto and Apple CarPlay compatibility for the infotainment system with voice recognition, automatic climate control, cruise control and power folding wing mirrors.
Under the bonnet of the Marazzo is Mahindra’s new 1.5-litre, four-cylinder turbo-diesel engine that develops 121hp and 300Nm of peak torque. Output is sent to the front wheels via a six-speed manual transmission. The company says it has 11 patents in the engine and transaxle and 33 for the overall vehicle.
At this price point, the Marazzo is more expensive than its main rival, the Maruti Suzuki Ertiga (Rs 6.34-10.69 lakh). The Maruti has the advantage of a petrol engine option (with manual and automatic transmissions) as well (Rs 6.34-8.85 lakh), though diesel model prices (Rs 8.79-10.69 lakh) as still quite competitive.
The Renault Lodgy compares on price as well, costing Rs 8.33-11.00 lakh for the 85hp version and Rs 11.82 lakh for the top-spec 110hp Stepway trim. Prices for the Ertiga and Lodgy are ex-showroom, Delhi.
Global connect
Speaking at the Marazzo's launch at M&M’s Nashik plant, Dr. Pawan Goenka, managing director, Mahindra & Mahindra, said, "The Marazzo embodies Mahindra's new, increasingly global approach to product development, having been engineered in Detroit for excellence, designed by our in-house team in collaboration with Pininfarina, Italy, with the entire package coming together at MRV, our state-of-the- art R&D centre near Chennai. The Marazzo also represents a bold new direction for our automotive products, one that offers our customers an unmatched quality and a truly refined user experience."
Rajan Wadhera, president — Automotive Sector, Mahindra & Mahindra, added, "This is a very proud moment for us, as the Marazzo turns a new leaf in Mahindra's evolution in the UV segment. It has always been our endeavour to offer breakthrough products and category creators. With the Marazzo, we will continue our legacy. I am sure that Marazzo, with its excellent proposition of distinctive styling, plush ride, agile handling, luxurious space, refined NVH levels and attractive launch price is poised to emerge a winner."
According to sources, M&M has projected production of 4,000 units of the Marazzo per month for the next six months. Based on market feedback, the company expects to ramp up to 7,000 units after that.
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‘The Marazzo’s platform is a unique one.’