Mahindra First Choice Wheels brings up authorized dealerships in Chennai and Kanchipuram

Mahindra First Choice Wheels Ltd. (MFCWL), Indian multi-brand certified used car company, expanded its presence in South India with the inauguration of two authorized dealerships CR Automobiles, Kanchipuram and Eshwari Caars with their second outlet in Keelkatalai-Chennai. With this the company has 28 outlets in Tamil Nadu.

Both the outlets was inaugurated by Mr. Yatin Chadha, Sr.Vice President – Retail Business, Mahindra First Choice Wheels Ltd. “We already have a strong presence in the South and we are delighted to further expand our network in the region with the inauguration of two outlets. Our association with the Eshwari Caars and CR Automobile will help us achieve further growth in Chennai which is a strategic market for the company. At Mahindra First Choice Wheels Limited, we are witnessing a transformational change in the way we operate. With a vision to create a used car ecosystem, we are enhancing and leveraging our physical and online presence and are best positioned in the auto industry to deliver a “Brick and Click” synergy interface for a unique customer experience in our rapidly growing franchisee network across India,” said Mr. Chadha. “Mahindra First Choice Wheels enjoys strong brand equity in Tamil Nadu and we are delighted to open our second outlet with the company in Chennai. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Krishna Kumar, Managing Partner, Eshwari Caars.

"By consistently focusing on innovation in both products and processes, Mahindra First Choice Wheels has emerged as the used car company of choice in India and we are delighted to be associated with it in Kanchipuram. CR Automobiles will function as a one-stop shop for all those wishing to buy or sell a used car,” said Mr. Ramachandran, Proprietor, CR Automobiles.

The company’s footprint in TamilNadu is currently at 28 dealerships and it further plans to expand this number to 35 outlets by year end. Key focus areas include Coimbatore, Thirunelveli, Madurai, etc. The list of innovations by the company include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering a comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

Also read: Mahindra First Choice opens its 27th dealership in Kerala