Mahindra First Choice Services forays into branded two-wheeler spare parts   

Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and a fully owned subsidiary of the Mahindra Group, has announced its foray into branded generic two-wheeler spare parts.

MFC Services, which has a strong foothold in the four-wheeler spare parts segment with its branded spare parts label – MFC Spares, will now expand its existing portfolio of four-wheeler spares to include a comprehensive list of fast-moving two-wheeler spares like filters, horns, oil and electrical relays, among others.

According to the Indian Automotive Aftermarket ACMA report (2016-17), the automotive spares market is currently pegged at Rs 56,098 crore. Commenting on the new product line, YVS Vijay Kumar, CEO, Mahindra First Choice Services said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshop-strong, four-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the two-wheeler spares segment was a natural progression, on the back of the success of the four-wheeler spares business over the last three years. This new foray marks yet another step that will take us closer to our vision of creating a transparent and trust-worthy eco-system for the vehicle after-market in India,” he added.

MFC Spares will offer spare parts of brands like India Yamaha, Hero MotoCorp, Honda Motorcycle & Scooter India, Bajaj Auto, Suzuki Motorcycle India, Royal Enfield and TVS Motor Co, among others. Spare parts will be available for scooters (non-geared) as well as geared two-wheelers.

Focused on maximising the profit and output of all in the value chain, MFC Services operates on a unique sales and supply chain model – M-PRO.  The company says it focuses on natural demand generation and pull rather than the push method which is the traditional model. It ensures very high ROI for its distributors and retailers by keeping low inventories but increased availability so that the material turns around much faster.

MFC Services says supports its franchisees nation-wide with a robust supply chain for spare parts through its cluster warehouse network. Each cluster warehouse supplies parts as per the daily requirements of the Franchisee Owned Franchisee Operated workshops, thus reducing the need to maintain huge inventories at the workshop.