These include multiple initiatives to sustain and improve the cash flow to the dealer partners.
21 Apr 2020 | 33446 Views | By Autocar Professional Bureau
Kia Motors India has announced initiatives to help its dealers steer through the challenging phase following the Covid-19 lockdown. These include multiple initiatives to sustain and improve the cash flow to the dealer partners.
After evaluating the current situation, Kia Motors India has identified areas of the business where it can support ...
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Kia Motors India has announced initiatives to help its dealers steer through the challenging phase following the Covid-19 lockdown. These include multiple initiatives to sustain and improve the cash flow to the dealer partners.
After evaluating the current situation, Kia Motors India has identified areas of the business where it can support its dealer partners. These include:
Commenting on the measures introduced, Kook-Hyun Shim, managing director and CEO, Kia Motors India said, “Our dealer partners are one of the key pillars of growth for us and form a foundation for Kia to connect with the consumers in the country. We are committed to offer our continued support in these testing times, and will undertake all necessary steps to help them navigate through the situation together with us. Dealer viability and stability is at the core of this program and we hope to spread positivity through it.”
Moreover, Kia Motors India will be taking multiple initiatives to promote online sales to encourage customers to book Kia cars online and reduce physical interaction points. A detailed guideline has been issued by the company to its dealerships to prepare them to operate in accordance with the government norms of social distancing and sanitation, after the lockdown. The dealerships will also be supported with 50,000 masks.
These steps are in addition to other initiatives taken by Kia Motors India to ensure the safety of its customers and employees. he brand has suspended its operation at all its offices and dealerships, extended the period of free warranty service by two months and donated Rs 2 crore to the Andhra Pradesh Chief Minister's Relief Fund, along with 100,000 masks to the government.
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