In the current market scenario, making customers wait for long may lead to losing them to a competitor.
18 Mar 2015 | 6349 Views | By Sumantra B Barooah
In the current market scenario, making customers wait for long may lead to losing them to a competitor. That's why Hyundai Motor India is set to ramp up the production capacity of its bestseller, the i20 hatchback. The current monthly production capacity of the model is 10,000 units.
Rakesh ...
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In the current market scenario, making customers wait for long may lead to losing them to a competitor. That's why Hyundai Motor India is set to ramp up the production capacity of its bestseller, the i20 hatchback. The current monthly production capacity of the model is 10,000 units.
Rakesh Srivastava, senior VP - marketing and sales, Hyundai Motor India, says "The plant is producing (the i20) at full capacity. It will be ramped up by a few more thousand." As of March 16, Hyundai received 468,184 enquiries and 103,960 bookings for the i20. Srivastava says that the car has a waiting period of two-and-a-half months.
The i20 has turned out to be a volume, and, of course, money spinner for Hyundai. Within 7 months of its launch, the model has crossed the 100,000 units mark in sales. With the addition of a sporty variant in the i20 Active and added production capacity, Hyundai is trying to make hay while the sun shines.
The company has sold a cumulative 3.6 million vehicles in the domestic market since it started selling cars here in 1998. Its target for this year is to cross the 4 million mark in India.
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