Honda partners JX Nippon for co-branded two-wheeler lubricants

Honda Motorcycle & Scooter India in association with JX Nippon TWO Lubricants India announced the launch of exclusive co-branded ‘ENEOS Honda Engine Oil’. It is specially formulated for Honda’s diverse product portfolio. It comes in two variants ‘BIKERZ OIL’ for Honda motorcycles and ‘SCOOTERZ OIL’ for Honda scooters. The co-branded oil will be available for sale in the market by the end of January 2019.

JX Nippon TWO Lubricants India is a joint venture between JXTG Nippon Oil & Energy Corporation and Tide Water Oil. Working with Honda, the product is a result of a long-trusted association.

Speaking on the association, Pradeep Pandey, senior vice president – customer service, Honda Motorcycle & Scooter India said, “At Honda, we believe in putting customers first. Our efforts to ensure quality products and services are consistent and we have taken yet another step towards elevating customer satisfaction. In association with JX Nippon TWO Lubricants India, we have launched ’ENEOS Honda’ engine oil exclusively for Honda two-wheelers. The product will be distributed across the country through vast network of Tide Water Oil, promising a smoother ride for our valued customers.”

Present on the occasion, Hiroyuki Morikawa, managing director of JX Nippon TWO Lubricants India (JXTL), said “ENEOS is the brand of Japan’s largest petroleum company JXTG Nippon Oil and Energy Corporation. JXTG, Japan has collaborated with Honda for more than 6 decades in developing and introducing technically superior and advanced lubricants for various automobiles of Honda. Launch of this co-branded oil has added another milestone in our journey together with Honda.”

Speaking on the availability of the product, R N Ghosal, managing director of Tide Water Oil Co. (India) (TWOIL), said, “Our association with Honda Motorcycle and Scooter India (HMSI) for manufacturing genuine engine oil will complete 10 years soon. The new ENEOS Honda co-branded oils launched to address the service needs of Honda two-wheeler vehicles in the open market, shall be available across India through TWOIL’s distribution network.”

ENEOS Honda BIKERZ OIL will be available at Rs 272 (800ml pack) and Rs 341 (1L pack). ENEOS Honda SCOOTERZ OIL will be available in 800ml pack at MRP Rs 286.

Backed by the two-wheeler segment growth, the lubricants market is expanding as well. With the launch of ENEOS Honda Engine Oil, Honda aims to meet customer expectations for value services & genuine components.