Honda Cars India to revamp brand identity

Honda Cars India is to adopt a new corporate identity across its entire dealer network as part of its network modernisation initiative.  This will take the form of distinctive exteriors, welcoming interiors and a new customer interface. The entire sales and distribution network with 350 facilities in 239 cities spread across the country will adopt the new identity progressively within the next three years.

The carmaker is also implementing ‘iWorkshop’, a fully integrated digital workshop management system that combines the key workshop processes into a simple and intuitive solution using the latest technologies. 

The iWorkshop would help provide real-time updates and a more holistic aftersales experience to Honda customers.  Tablet-based smoother check-in, estimate on emails, efficient bay management, re-estimate approval and online payment being are some of the key features of iWorkshop and facilitated through Honda Connect application. 

Speaking on the all new corporate identity, Rajesh Goel, senior vice-president and director, Marketing & Sales, Honda Cars India said, “The modernisation of our dealer network is part of our effort to provide the highest level of premium retail experienceto our customers. Customer experience at our dealerships has a lasting impact on theirperception towards our brand. All the elements of the new identity have been designed keeping in mind the needs and requirement of modern day customers.”

The key highlights of the new network identity include a brand new exterior design with bold logos, which the company says offers a distinctive look so as to stand out in the urban environment. 

The showroom interiors will have distinct areas for car display and customer interaction. There will be a common customer lounge for sales and service customers along with a cafe.