With this inauguration, the total touch points for Honda crossed the 4,800 mark across the country.
26 Oct 2016 | 7032 Views | By Autocar Professional Bureau
Honda Motorcycle & Scooter India (HMSI) has inaugurated its 900th Honda Authorised Exclusive Dealership (HEAD) in the country.
With this inauguration, the total touch points for Honda crossed the 4,800 mark across the country.
In the last five years, Honda has aggressively expanded its network foothold in the ...
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Honda Motorcycle & Scooter India (HMSI) has inaugurated its 900th Honda Authorised Exclusive Dealership (HEAD) in the country.
With this inauguration, the total touch points for Honda crossed the 4,800 mark across the country.
In the last five years, Honda has aggressively expanded its network foothold in the hinterland. This fiscal witnessed an addition of more than 300 touch points, 80% of which has been exclusively in the rural and semi-urban locations only. Honda will further increase its network by adding 500 more touch points, totaling the number to 5,300 before this financial year end.
Talking about the expansion plans, Yadvinder Singh Guleria, senior vice president, Sales & Marketing, Honda Motorcycle & Scooter India said, “We have grown exponentially in the last 15 years of existence in India, in terms of sales, product portfolio, production capacity and network. The penetration in smaller towns is a critical part of our India strategy. Along with rapid capacity expansion, introduction of new products across categories and strengthening our network in the metro and urban locations, we are now focusing on increasing our foothold in the semi-urban and rural areas. Honda is now extending its reach to the last mile with 80% of the touch points added this financial year being only in the semi-urban and rural locations. We are confident that our growing network will cater to the increasing demand for Honda 2Wheelers and realise higher customer satisfaction in terms of services provided by Honda network."
All Honda Authorised Exclusive Dealerships (HEADs) come with a 4S setup including the industry norm of Sales, Service, Spare Parts and the 4th ‘S’ unique to Honda which is Safety Riding Promotion.
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