Company aims to woo young buyers into its showrooms ahead of festive season with new carbon-fibre textured strips on the 125cc scooter.
07 Oct 2020 | 8856 Views | By Mayank Dhingra
India’s largest two-wheeler manufacturer, Hero MotoCorp is gearing up for the festive mood and how. After selling 715,718 units in September 2020 and recording a 17 percent uptick, it is now strengthening its portfolio to attract more buyers in October.
The company has introduced a special edition Stealth version ...
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India’s largest two-wheeler manufacturer, Hero MotoCorp is gearing up for the festive mood and how. After selling 715,718 units in September 2020 and recording a 17 percent uptick, it is now strengthening its portfolio to attract more buyers in October.
The company has introduced a special edition Stealth version of its Maestro Edge 125cc scooter, which is aimed at luring young buyers with its differentiated styling and body graphics.
The Hero Maestro Edge 125 Stealth Edition features carbon-fibre textured strips, white accents and two-tone strips on its body work along with a ‘Stealth’ crest on the front fender. The fresh aesthetics along with the Matte Grey paint treatment aim to enhance the appeal of the otherwise neutral-styled unisex scooter.
According to Naveen Chauhan, head, Sales & Aftersales, Hero MotoCorp, “We are glad to kick off our festive campaign with the new Maestro Edge 125 Stealth, which is a stand-out product in the category. Our scooter brand Maestro Edge remains highly-popular with the customers and this new addition will add to the brand’s appeal. We have lined up several new product launches in the coming weeks that will reinvigorate the market with their youthful, premium and tech-focused persona.”
In terms of mechanical changes, the Stealth variant remains absolutely identical to the regular Maestro Edge and continues to be powered by a 125cc BS VI-compliant FI engine that produces 9bhp and 10.4Nm. The scooter is priced at Rs 72,950, ex-showroom, Delhi.
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