Hero Electronix’s consumer tech business launches smart dash cam

Qubo, the Hero Electronix’s consumer technology brand launched their smart dash cam. The dash cam is equipped with 1080p 30FPS HD video quality for recording and live view. With a built-in 6-axis G-sensor, it auto-detects a sudden shake/collision and locks the footage to 'Event File' which you can access on your phone through Qubo App.

It also offers a wide-angle FOV to reduce blind spots and obtain more than 6 lanes wide coverage. Priced at Rs 4,290, the product will be available across all channels including online and offline channels through a wide network of dealer outlets. 

Ujjwal Munjal, Vice Chairman, Hero Electronix said, “With the addition of Auto Tech products to our existing product portfolio, we are a step closer to our aspiration of reaching a million homes.”

Nikhil Rajpal, CEO, Hero Electronix said, “We have made significant investments over the last few years in understanding the needs of Indian consumers and building products that will help enrich the vehicle ownership experience. Our products are feature-rich and at price points that we hope will drive deep adoption in India.” 

Given the enhanced focus on safety, the demand for Dash Cams has significantly increased in the last few years for personal and professional use. Qubo’s Dash Cam, which can be easily mounted on the dashboard, is designed to record images/videos while driving.   

Hero Electronix is the Hero Group’s venture into the Deep tech space with a vision to create leading technology businesses emerging out of India.