The company is planning to introduce a total of three new products in India, which include the new Beat hatchback, Essentia compact sedan and the Beat Activ.
14 Jun 2016 | 8881 Views | By Autocar Professional Bureau
General Motors has dropped plans of launching the Maruti Ertiga rival, Chevrolet Spin MPV in India in 2017 and will launch the production version of the Beat Activ soft-roader instead, the company said in a release today.
According to GM India President and Managing Director Kaher Kazem, the move ...
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General Motors has dropped plans of launching the Maruti Ertiga rival, Chevrolet Spin MPV in India in 2017 and will launch the production version of the Beat Activ soft-roader instead, the company said in a release today.
According to GM India President and Managing Director Kaher Kazem, the move to rejig company’s product portfolio is a response to changing trends and customer demand in India.
“There was an overwhelming response from our Indian stakeholders to the Beat Activ when we revealed it at the Auto Expo in Delhi. As a soft-roader, the vehicle is ready for any adventure or challenge, while the interior ensures the driver remains comfortable and connected,” he said.
The company is planning to introduce a total of three new products in India, which include the new Beat hatchback, Essentia compact sedan and the Beat Activ.
“These new Chevrolet vehicles clearly demonstrate we are listening to our customers and are being led by their desire for small cars with more content and choice,” said Kazem. “They were distinctly developed for the Indian market. However, there is no doubt they will have global appeal.”
Apart from new launches in the domestic market, exports will continue to be an important focus area for GM India. In 2015, the company exported 21,000 Chevrolet vehicles to 40 countries, including Chile and Mexico. This year, GM expects significant growth in exports, with an additional 50,000 units.
Kazem added, “Chevrolet is focused on delivering to our Indian customers the safe, high-quality vehicles they want backed by the world-class customer experience they deserve. We have a strong plan to launch at least five new Chevrolet models within the space of 24 months, including the new Trailblazer, new Beat, Essentia, new Cruze and Beat Activ.”