Ford India has crossed a major milestone – a little over 20 years after it established its presence in the country
17 Jul 2018 | 3229 Views | By Autocar Professional Bureau
Ford India has crossed a major milestone – a little over 20 years after it established its presence in the country, Ford has breached the 1 million unit sales mark. The one millionth car – a Ford Freestyle – was delivered to a customer today in New Delhi.
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Ford India has crossed a major milestone – a little over 20 years after it established its presence in the country, Ford has breached the 1 million unit sales mark. The one millionth car – a Ford Freestyle – was delivered to a customer today in New Delhi.
Over the last two decades, Ford India has rolled out hits such as the Ikon, the original Fiesta and Figo, and the Endeavour and the EcoSport. And in its bid to prepare for the future, the company has joined hands with Mahindra, which will see the two co-develop SUVs and electric vehicles, and even share engines.
Ford registered cumulative domestic sales of 8,444 units in June, registering a notable growth of 37 percent (June 2017: 6,149). At this time, the company is readying the Figo and Aspire facelifts for launch later this year, and Ford dealers are clearing stocks of the pre-facelift models.
Commenting on the milestone, Anurag Mehrotra, managing director and president, Ford India, said “We are proud and excited to reach one million customers in India and remain indebted to our customers for their faith and trust. Our unrelenting focus on India strategic pillars - Strong Brand, Right Products, Competitive Cost and Effective Scale – continue to ensure that we grow faster than the industry and bring more customers to the Ford family.”
Ford began its journey in India in 1998, and has invested more than $2 billion (Rs 12,634 crore) and along-side new products, it has continued expanding its dealership network. The company currently has 465 sales and service outlets in 267 cities across India.