January 28, 2013: Federal-Mogul Corporation has launched its Ferodo commercial-vehicle (CV) linings in the Indian market. The product is being manufactured at the company’s new plant in Chennai.
The key features of the Ferodo CV lining include extended life to drums, noise and shudder resistance, adherence to IS11852 brake standards, durability under all operating conditions, and friction stability across the temperature range.
The launch of the Ferodo CV lining is being carried out in phases in India, focusing on key markets. As part of the first phase, the product line has been launched across various markets in Mumbai. The product will be launched in other key regions over the next few months.
“We are extremely pleased to announce the launch of the CV brake linings in the market and the commencement of our Chennai facility to cater to the demands of our aftermarket customers,” said Madhur Aneja, vice- president – Asia and Africa, Federal-Mogul Aftermarket. “Ferodo brake linings are technologically advanced and are proven in the CV market in other regions of the world. Each brake lining produced meets the material, process and quality standards demanded by our customers.”
Ferodo CV linings are, according to Federal-Mogul, the product of an optimum brake block formula, developed over decades of research and testing. Each starts with the finest, most consistent friction materials and is produced via computer-controlled automation to meet tough standards for uniform quality.
Located in Mahindra World city, the Chennai plant is a world-class, state-of-the-art manufacturing facility. In years to come, this facility will manufacture additional friction products.
“We are bullish about the aftermarket segment in India, and through offerings such as Ferodo, we look to expand our portfolio and leverage the steadily growing market,” added Aneja.
About Federal-Mogul India
Federal-Mogul set up joint venture operations in India in the 1950s and since then has established several wholly owned operations and majority JVs in the country. The company has grown its revenue from its Indian operations to approximately $250 million (Rs 1,342 crore) and currently employs more than 6,600 employees in seven manufacturing facilities in Bangalore, Bhiwadi, Parwanoo, Patiala and Radrapur. The new Chennai facility is the company’s eighth manufacturing facility in India.
Federal-Mogul’s Indian headquarters is in Delhi, and one of the company’s 25 globally-networked technical centers is in Bangalore. Together, with the company’s manufacturing plants, these facilities design, develop and manufacture a broad range of Federal-Mogul’s market-leading vehicle powertrain components, including pistons, piston rings, engine bearings, ignition and sintered products; for both OE and aftermarket customers.