Eicher-Polaris JV plans to double sales this year, prepares BS IV Multix with more power
As part of its strategy to ramp up its presence in the domestic market, the company aims to double its sales in 2017.
10518 Views
Eicher-Polaris, the 50:50 joint venture between India's Eicher Motors and USA's Polaris Industries, has refreshed its business strategy to ramp up its presence in the domestic market.
As part of the strategy, the goal this year is to double its sales volume of 2016. The company does not disclose the targeted number or the sales volume of 2016. It is learnt that the base of 2016 is fairly small. For Pankaj Dubey, who is in charge of the JV as its CEO since November last year, the key task is to enhance the awareness of the sole product Multix and also to expand market reach significantly.
The JV has also upgraded its sole model Multix to meet the BS IV emission norm that will kick in from April 1, 2017. And based on customer feedback, it has also enhanced the vehicle's power. So, the 511cc engine of the Multix has been replaced by a 652cc engine.
RELATED ARTICLES
Rajiv Bajaj reappointed MD and CEO of Bajaj Auto for five-year term
Autocar India
19 Mar 2025
Bajaj Auto’s Board of Directors has approved the re-appointment of Rajiv Bajaj as the company’s MD and CEO for another f...
JSW MG Motor launches Comet EV Blackstorm edition
Autocar India
26 Feb 2025
The key highlights of the Comet EV Blackstorm, which is now the top-end variant, are its ‘Starry Black’ exterior along w...
Maruti Suzuki begins production at new Kharkhoda plant
Ajit Dalvi
25 Feb 2025
Phase 1 of the Kharkhoda plant will have an annual production capacity of 250,000 units and produce the Brezza compact S...
