Continental bags mandate to supply tyres to Mercedes-Benz India

As part of its plan to improve its aftersales experience, Mercedes-Benz India has tied up with Continental Tyres to offer a range of ‘Mercedes-Benz Approved Tyres’.

The association with the German tyre manufacturer will help introduce a range of high-performance Mercedes-Benz Approved Tyres to the currently available range of high-end product offerings from the carmaker. Continental Tyres is also Mercedes’ preferred tyre supplier for the year 2017 for supplying to the replacement market across its dealerships.  

Mercedes-Benz’s flagship programme, ‘My Mercedes, My Service’ launched in 2016, aims to completely redefine the aftersales experience by digitalising the service process in the luxury car service domain.

Commenting on the association, Roland Folger, MD and CEO, Mercedes-Benz India said, “At Mercedes-Benz, we are committed to enhance the aftersales experience of our customers, as we believe service excellence will be the key differentiator in the luxury car industry. The introduction of the ‘Mercedes-Benz Approved Tyres’ in association with our global partners Continental Tyres is an extension of our customer-centricity even further. This strategic collaboration firmly reiterates our unwavering commitment towards achieving service excellence in the luxury automotive segment. The technologically advanced Mercedes-Benz vehicles also enjoy the lowest cost of ownership in the luxury car segment, and this strategic initiative will go a long way in further reducing cost of ownership and enhancing customer satisfaction.” 

Philipp von Hirschheydt, executive VP (Business Unit - PLT RE APAC), Continental Tyres, said, “We are extremely proud for being chosen as “Preferred Tyre Supplier” by Mercedes-Benz India. It is an excellent reflection of our collaboration and partnership with Mercedes Benz globally. Our team has been persistently working to provide the highest quality tyres with innovative features to complement Mercedes-Benz’s products. Today, we are even more motivated to intensify our efforts in keeping pace with changing paradigms of the automotive industry. Continental is known for both its German engineering and high technological expertise in the production of high performance tyres globally which is confirmed by its significant presence in the OEM and replacement markets. We will be bringing our expertise and experiences from other APAC and EU markets as we already have similar arrangements with Mercedes-Benz in these markets.”