Citroen India plans to begin retail operations with an initial set of 10-15 outlets in strategic locations across India.
Paris Motocorp, Citroen India’s first showroom in New Delhi, is coming up in the western part of the city, in the Naraina Industrial Area.
The ‘La Maison Citroen’ showroom concept typically which requires a front-display area of 150 square metres.
Citroen's La Maison philosophy calls for use of wood and earthy tones to create a warm and inviting atmosphere.
La Maison Citroen is attuned to new consumer behaviour to closely respond to customer needs. In addition to the cars,  the range is presented on the walls, adorned with steering wheels and upholstery samples.
Roland Bouchara, Senior Vice-President, Sales & Marketing of Citroen India: “Our approach in India will focus on digitalisation . . . and what we term the phygital network."
The flagship Citroen C5 Aircross, which will kickstart the company’s India operations, will be assembled at the CK Birla facility in Tamil Nadu
Citroen readies New Delhi showroom ahead of India market launch

The French carmaker is setting up a retail outlet in West Delhi as it comes closer to going to market in Q1 2021.

09 Jan 2021 | 35290 Views | By Mayank Dhingra

PSA Group-owned French carmaker Citroen, which is slated to go to market in India in the first quarter of 2021, is fast readying its dealer network in the country.

The company which announced a shift in its plans from 2020 to early 2021, attributed primarily to the Covid-19 ...

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