Given the football fever in the country, thanks to the ongoing FIFA World Cup underway since the past three weeks, Chevrolet has kicked off a new sales strategy for its Beat and Sail hatchbacks.
08 Jul 2014 | 4125 Views | By Autocar Pro News Desk
Given the football fever in the country, thanks to the ongoing FIFA World Cup underway since the past three weeks, Chevrolet has kicked off a new sales strategy for its Beat and Sail hatchbacks.
The carmaker has launched Manchester United limited edition versions of the two cars to celebrate ...
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Given the football fever in the country, thanks to the ongoing FIFA World Cup underway since the past three weeks, Chevrolet has kicked off a new sales strategy for its Beat and Sail hatchbacks.
The carmaker has launched Manchester United limited edition versions of the two cars to celebrate a seven-year T-shirt sponsorship contract with the football team. The cars are available only in the LS variant in red colour with both petrol and diesel options.
Arvind Saxena, president and MD, GM India, said: “Available in limited quantity, the models celebrate Chevrolet’s shirt sponsorship with Manchester United. These specially designed models will cost only Rs 69,000 over the original versions.”
The limited edition hatchbacks get Manchester United decals, alloy wheels, special seat covers, music system, illuminated sill plates, OSRVMs with blinkers, roof rails and exclusive branding.