With the Atto 3, BYD India is targeting premium customers who are in the market for a tech-laden electric SUV.
14 Nov 2022 | 9216 Views | By Autocar Professional Bureau
A little over a month after it unveiled the all-electric Atto 3 SUV when it also commenced bookings, BYD India has announced it’s the eco-friendly vehicle’s pricing: Rs 33.99 lakh (all-India, ex-showroom). The company claims it has received nearly 1,500 bookings for the Atto 3.
BYD India will assemble ...
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A little over a month after it unveiled the all-electric Atto 3 SUV when it also commenced bookings, BYD India has announced it’s the eco-friendly vehicle’s pricing: Rs 33.99 lakh (all-India, ex-showroom). The company claims it has received nearly 1,500 bookings for the Atto 3.
BYD India will assemble the Atto 3 from semi-knocked down (SKD) kits at its plant in Sriperumbudur, Chennai which currently has an annual capacity of 10,000 units, expandable to 15,000 units over three shifts.
Contemporary styling, ARAI-certified range of 521km
The Atto 3 comes with contemporary styling featuring all-LED lights, panoramic sunroof, seven airbags, and a 12.8-inch rotating central screen, complementing a 5-inch digital instrument cluster. BYD India claims an ARAI-certified range of 521km on a single charge from the Atto 3's 60.48kWh battery pack that is compatible with up to 80kW fast charging. The Atto 3 has a claimed 0-100kph acceleration time of 7.3 seconds. The company will bundle a 7kW AC home charger along with a 3kW portable charging box. Fast charging from zero to 80% takes 50 minutes.
BYD India is offering a warranty of eight years or 160,000km (whichever is earlier) for the traction battery, eight years or 150,000km for the motor and the motor controller, six years or 150,000km for the Atto 3.
BYD targets sales of 15,000 EVs in 2023
Along with the e6 MPV, which was launched in India in November 2021 (first only for fleet buyers and then opened to private buyers in August 2022, and the Atto 3 SUV, BYD India is targeting combined sales of 15,000 units in 2023. The EV maker envisages the MPV to have more sales coming from the fleet segment given its practicality, and expects individual buyers to opt for the more premium Atto 3.
Speaking to Autocar Professional last month, Sanjay Gopalakrishnan, SVP, Electric Passenger Vehicles, BYD India, had said: ““It (Atto 3) is a premium SUV and we will be targeting premium customers who are in the market for their secondary car, which could be an electric SUV loaded with technology. BYD is a technology-oriented brand and the Atto 3 being a ground-up electric SUV offers a big advantage over its rivals.”
Deliveries of the Atto 3, which is now on display at all company dealerships, will begin in January 2023. BYD is planning to open 24 showrooms across 21 cities in India by the end of this year and aims to expand to at least 53 showrooms by the end of 2023. The Atto 3 is available in four colours: Boulder Grey, Parkour Red, Ski White, and Surf Blue.
The BYD Atto 3 goes up against the MG ZS EV and Hyundai Kona Electric in the Indian market. While it is not a direct rival in terms of price, the Atto 3 will also see competition from the Nexon EV Max.
At present, BYD India has 12 showrooms with plans to expand to 24 outlets by end-December 2022, including five this month (November 2022). By end-2023, the EV OEM is targeting an all-India network of close to 53 outlets.
BYD India is among the carmakers who are participating in Auto Expo 2023.
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