The company says the rebranding exercise is part of its expansion from an OEM to a mobility solution provider.
08 Jan 2020 | 12049 Views | By Autocar Professional Bureau
Pune-based electric scooter maker, Avan Motors has rebranded itself as Nexzu Mobility from January 2020. The company plans to transform its existing product portfolio, logo and overall market proposition.
Established in 2015, headquartered in Pune, it has a manufacturing facility spread across 22,000 sqft and includes customer display and R&D centres. ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
Pune-based electric scooter maker, Avan Motors has rebranded itself as Nexzu Mobility from January 2020. The company plans to transform its existing product portfolio, logo and overall market proposition.
Established in 2015, headquartered in Pune, it has a manufacturing facility spread across 22,000 sqft and includes customer display and R&D centres. At present Avan Motors has a dealership network of over 60 dealers.
The company says it has changed its suffix from ‘Motors’ to ‘Mobility’. The underlying idea behind this particular transformation is the upcoming expansion of its ambit from an electric two-wheeler brand to a holistic solution-provider in the e-mobility segment. According to the OEM, the new logo redefines its identity and combines two important brand elements – a circular Nexzu symbol and the stylish Nexzu wordmark.
As part of the brand revamp, the company is also strengthening its product portfolio. Nexzu Mobility will launch 2 new e-scooters – Dextro and Dextro Plus – along with 3 e-cycles. Along with this, Avan Motors will also focus its aim to be holistic e-mobility solution provider with a dedicated B2B program. Under this program, Nexzu Mobility will offer customised electric mobility solutions for ride-sharing / rental companies, corporates, catering to corporate leasing, corporate purchase, employee preferential programs, and government/private tenders for EVs.
Commenting on the revamp, Rohit Goidani, brand head, Nexzu Mobility said, “As Nexzu comes into force, we want to reiterate that customer-centricity will remain at the heart of all our endeavours. We will continue to create innovative new products that will delight our customers – in both B2B and B2C spaces– and subsequently revolutionise the country’s electric mobility space.”
Pankaj Tiwari, business head, Nexzu Mobility, added, “The evolution of an award-winning brand such as Avan Motors is a significant event not just for us but for our existing customers who have also evolved during our journey.”