Audi opens first showroom in Jharkhand, in Ranchi

Audi today inaugurated Audi Ranchi, its first showroom in Jharkhand. The showroom was inaugurated by Joe King, head, Audi India and Sandip Bajaj, managing director, Audi Ranchi and Audi Kolkata (Mohan Motors). The entire Audi India model range will be showcased in this new showroom.

“Audi is the undisputed No.1 luxury car brand in India. We look forward to command a leadership position in the state of Jharkhand as well and Audi Ranchi will accelerate our expansion into the eastern part of India. We see a huge potential for growth in the region and will open more dealerships within this year with Guwahati next on the cards. Customers in the eastern part of India are exhibiting an increased appetite for luxury cars and are aware of the product portfolio and quality our brand offers. Ranchi, which is emerging as one of the fastest developing cities from this region and a major commercial hub, is an apt choice for our presence,” said Joe King.

Located on Purulia road, Audi Ranchi is spread over a total area of 12,000 square feet. The showroom, which can accommpodate eight Audi cars, will also house an Audi Shop where customers can purchase a variety of Audi-branded merchandise.

“Like Ranchi, Audi is placing an increasing number of showrooms at strategically important locations in Tier 2 cities. This year, Audi also intends to open dealerships in other key locations including Madurai and Rajkot in order to penetrate deeper into the higher demand luxury car markets in India,” added King.

“We are proud to continue our association with Audi in Ranchi after Kolkata. At Audi Ranchi, we will ensure that customers are provided with a distinct luxury experience that the brand with the four rings is known for globally,” said Sandip Bajaj, managing director, Audi Ranchi and Audi Kolkata.

Audi Ranchi also houses the exclusive Audi service facility in the same premises. The workshop is spread over an area of about 7,500 square feet and has a capacity to service six cars a day in a single shift on a total of three bays. The body and paint shop is also integrated in this workshop.

Audi India closed the year on a record high, selling 10,851 units in 2014, marking a year-on-year growth of 13 percent. This marks the seventh successive year of growth for the company which last year became the first luxury car manufacturer to achieve sales of 10,000 units in a calendar year as well as financial year in India.