Audi opens its second showroom in Bangalore

Audi India has opened its second showroom in Bangalore, which is the third Audi showroom in the state of Karnataka. Based on a unique Central Business District concept, this showroom is the second of its kind in the country after Audi Delhi Central. The showroom was inaugurated today by Joe King, head, Audi India and K Subramaniam, CEO, Audi Bengaluru Central. The entire Audi model range in India will be available at the new showroom.

“Audi is the undisputed No.1 luxury car brand in India. We command a leadership position in the state of Karnataka as well. Exceeding the expectations of our customers and delighting them at every step has been the key to our success in India. Audi Bengaluru Central, based on a unique lounge concept, is yet another endeavour designed to give our customers a truly personal and customized luxury experience. This new world-class showroom will bring us even closer to luxury connoisseurs and Audi enthusiasts in the state, not just geographically, but also in terms of an unparalleled luxury experience, that truly reflects our core brand values – sporty, progressive and sophisticated,” said Joe King.

Spread across 7,800 square feet, Audi Bengaluru Central is located at No.1 Vittal Mallya Road, one of the most prominent locations in Bengaluru. Based on the global architecture concept with the typical honeycomb facade, the showroom has a display area of eight cars. The showroom will also house the Audi Shop and Audi Exclusive elements where customers can customize their cars and purchase exclusive Audi merchandise.

“For Audi fans who aspire to own the ultimate luxury vehicles, purchasing an Audi car at Audi Bengaluru Central will be an experience at par with global standards. The features of the showroom are designed to enhance the buying experience,” said K Subramanian, CEO Audi Bengaluru.

Audi Bengaluru Central features a progressive lounge set-up with an informal seating, video walls and state-of-the-art interiors, lighting and technology. The showroom will display top-of-the-line performance cars from Audi right from the R8 to the TT along with other Audi models. The facility has quartz flooring designed  to  replicate a race track and the entire showroom is lit with state-of-the-art LED lighting solutions.
Audi India closed 2014 on a record high with sales of 10,851 units, marking the seventh successive year of growth for the company which last year became the first luxury car manufacturer to achieve sales of 10,000 units in a calendar year as well as financial year in India. The carmaker plans to open new dealerships in Ranchi and Guwahati soon.