Audi has opened its new showroom in Kanpur, which is its first showroom in Uttar Pradesh. The entire Audi India model range will be available for sale in Kanpur. The unit was inaugurated by Rahil Ansari, head - Dealer Development, Audi India and Gautam Garg, managing director, Audi Kanpur (Four Wheels Auto).
“The Northern region is a very important market for us as we have witnessed substantial sales volumes coming from this region. With the opening of this new showroom in Uttar Pradesh, we will be able to further strengthen our foothold in the region and capitalise on the growing demand for luxury automobiles. We are happy to have found the right partners in Four Wheels Auto. Their rich market experience in the state makes them the ideal partner for Audi in Uttar Pradesh,” said Michael Perschke, Head, Audi India.
Located in the heart of Kanpur city and spread over 4,000 square feet, Audi Kanpur has a display area that can accommodate five Audi cars. It will also house an Audi Shop and the Audi Exclusive elements, where customers can order customized products and purchase a variety of Audi-branded merchandise.
“At Audi Kanpur, we ensure that our customers are provided with a distinct luxury experience that the brand with the four rings is known for globally,” said Gautam Garg.
Audi Kanpur will also manage the Audi service facility, located on Kanpur-Lucknow Road. This facility, which covers 12,000 square feet, has trained technicians who can service 10 cars per day in a single shift on a total of 6 bays.
“To tap further into the underlying growth potential of the luxury automotive market of India, we have chalked out our dealer expansion strategy to reach the maximum number of potential buyers across the country. We have already expanded our base to 22 dealerships across the country. By the end of 2012, we will have at least 25 dealers pan-India. We are looking at expanding our footprint to Lucknow next,” said Perschke.
Audi India continues to be the market leader in the luxury SUV segment in India with the Q5 and Q7. The launch of the Q3 has further consolidated the company’s dominance. Audi India has recorded YTD sale of 6,417 units with strong performance of Audi Q range –Q3, Q5 and Q7 – and posted a 52 percent growth rate YTD (January-September 2011: 4,210 units).